Bodywork Media

Hey Reader, So yesterday… Bodywork Buddy (my other biz - online scheduling and practice management for MTs) decided to take an unplanned nap for 2 hours. Like, full-on lights out. No bookings. No logins. No calendar or client file access. (And the reason you're getting this email today instead of the usual Monday...) Here’s what hit me while I was scrambling to get it back online: Sometimes your business will have an oopsie, and that’s when your people skills matter most. Clients will forgive...

It’s that time again: lunchboxes, supply lists, and a whole lot of stress. Hey Reader, Whether your clients are parents, teachers, or just noticing the shift in routine, this season is packed with opportunity for connection. Here are 3 back-to-school post ideas you can use right now (that go beyond “treat yourself, mom”): “Backpacks and Neck Pain Don’t Mix” Share tips for students (or parents of students) on how posture and heavy bags affect neck/shoulder health, and how massage can help...

Hi Reader, Will it sound like you? Let’s find out. I get it! The idea of using premade content can feel… impersonal. You want to show up consistently online, but you don’t want to sound like a robot or like every other massage therapist out there. (Totally fair.) Here’s the thing: You don’t have to choose between sounding like yourself and getting help with your marketing. Think of my premade posts like a cupcake mix. You still get to choose your frosting, sprinkles, and how you want to...

Hey Reader, There’s a lot of talk about automation and AI making life easier, and it can be a super helpful... especially for us independent MTs who are doing everything from toilets to taxes. But if you’ve ever worried, “My marketing won't sound like me if I didn't write it"... You're not alone. Here are 3 ways to make plug-and-play content sound more like you (without spending hours rewriting everything): 1. Tweak to the way you normally talk Take a quick pass through the caption and swap...

What Makes You Stand Out? Hey Reader, I was lucky enough to already have my clientele built before any massage chains came to my town. Though when I was just starting out, I would have loved to had the option to work as an employee at a chain (at least in the short term). There was nowhere to be employed, and I wasn't really equipped to be self-employed. But I digress.... 🙃 Anywaaaay, when a chain did finally pop up in my town, I remember one of my clients telling me that her husband was...

Hi Reader, I saw a post in a massage Facebook group recently where someone said something like: “It cringes me out when therapists post how many years they’ve been doing massage.” (Maybe you saw this same post, it was in a large group... I usually try to avoid FB groups and this particular post was a great reminder as to why.) 😝And hey, I get where they’re coming from... I think? The OP was referring to MTs mentioning it to other MTs in conversation that maybe didn't necessary warrant it....

Hey Reader, Let’s talk about something every solo massage therapist deals with at some point when it comes to keeping up with an online presence:Blank screen. Zero ideas. Total post idea brain fog. If you’ve ever stared at your social media or email dashboard thinking “What the heck do I even post?”, you’re not alone. Here’s a quick 5-minute prompt that works every time: Think of ONE client you saw recently. Now ask yourself: What was their goal for the session? What did you help them with?...

Hey Reader, Summer is here - and for a lot of massage therapists, that can mean slower schedules, last-minute cancellations, and clients who disappear for summer vacations. But here’s the thing: Even if people aren’t booking as much, they’re still scrolling. That makes this the perfect time to keep showing up strategically on social media and in your clients’ inboxes, so when they’re ready to book again, you’re the first person they think of. Here are 3 quick content ideas you can post this...

Hey Reader, I can't believe we’re already halfway through the year. 🫣 This is the perfect time to pause and reflect...not just on your massage practice, but on your marketing, too.What’s been working? What’s been falling through the cracks? 👉 Here’s a super quick 5-minute audit you can do today: Have you posted to social media this month? Is your Google business profile up to date? When was the last time your clients heard from you via email? Are you promoting the services you actually want...