Bodywork Media

Hi Reader, If you’ve seen my posts this week about posting times, crossposting, and the algorithm, I want to zoom out for a second - because this is where a LOT of people get stuck. Most advice still sounds like this: “Post at 8:17 AM on Tuesdays or the algorithm will ignore you.” And when that doesn’t work, people assume they did something wrong. Here’s the part that rarely gets said clearly: The algorithm doesn’t care what time it is. It cares how people react. Posting times matter a little...

Hi Reader, Happy December! Michigan decided to make winter official by dumping a foot of snow on us over the weekend ☃️ I had a conversation in the Bodywork Media forum last week with an LMT and I knew I had to share it with you because it’s something almost every massage therapist quietly struggles with. She said: "How do you maintain social media presence without becoming social media static or clutter?....how do you not just become another page posting irrelevant content or content that...

Hey Reader, I spent today in a TMJ continuing education class… and I didn’t expect it to feel like such a reset. It wasn’t just learning new techniques or reviewing jaw mechanics, it was the simple joy of being in a room with other massage therapists again. Talking shop. Sharing stories. Comparing notes. Feeling connected in a way I honestly hadn’t felt in a long time. It reminded me how energizing it is to learn something fresh… and how much I’ve missed that spark. And because my brain is...

Hey Reader, If you’ve ever wished you could connect with colleagues without getting sucked into the black hole of social media groups, I made something for you. 💜 I just opened a free forum community (on the Heartbeat platform) for massage therapists. It’s a cozy, spam-free space where we share what’s working, swap ideas, and make marketing easier - together. Inside the free community, you’ll get: Weekly prompt threads (caption starters, story ideas you can steal) Mini challenges to build...

Hey Reader, So I'm outside 💩-scooping my yard (the more glamorous part of being owned by a dog), and the leaves have completely covered everything. I know it's in there somewhere… but after a few minutes, every patch looks the same. Actual pic of my yard 🫣 And honestly? That’s exactly what marketing feels like sometimes. You’ve done the work. You’ve posted, written, shared, created... but somewhere along the way, it all gets buried. Under trends. Algorithms. To-do lists.... Suddenly, you’re...

Hi Reader, Last week I ran a stories poll on Instagram asking: What’s are you most scared about with posting on social? 👻 The top answer by far? Being on camera. 🫣 If that’s you, you’re not weird, late, or “bad at marketing.” We're massage therapists, not talk-show hosts. (And hey - we rub naked people for a living, which I think is fair to say a LOT of people would be scared to do!) But good news: you can build a steady, rebooking-friendly presence without turning your front camera into a...

Hi Reader, How's your October going? We're about to hit peak season for Fall leaves here in Michigan, and it's really getting gorgeous. You know that exact moment when summer’s green turns into those fiery oranges and reds? It happens quietly at first...one leaf, one branch... and then suddenly, everything looks completely different. And I always think of this clip from Jim Gaffigan whenever I catch myself ooh-ing and aah-ing over the leaves 😆 Anywaaaay.... Growth in business can be the same...

Hi Reader, Ever scroll past your own post and think… “this doesn’t even sound like me?” 😅 Here’s a quick CHECKLIST for customizing your massage posts so they actually sound like you without spending all day editing: Swap in your own details. Add something small and personal (i.e. “I’m a sucker for hot stones this time of year”)... it makes a world of difference. Tweak the tone. If you’re naturally funny, lean into it. If you’re more calm and nurturing, soften the wording. Clients are drawn to...

Hey Reader, Let me ask you something: Are you actually posting for potential clients… or are you accidentally posting for other massage therapists? It’s a common mistake, and honestly, most therapists don’t even realize they’re doing it. But if your posts aren’t leading to bookings, this might be why. Here are 3 signs you might be talking to the wrong audience online: Other massage therapists are the ones liking, commenting, or following. If your engagement is coming from colleagues instead...