Are you posting for clients… or other massage therapists? 👀

Hey Reader,

Let me ask you something:

Are you actually posting for potential clients… or are you accidentally posting for other massage therapists?

It’s a common mistake, and honestly, most therapists don’t even realize they’re doing it. But if your posts aren’t leading to bookings, this might be why.

Here are 3 signs you might be talking to the wrong audience online:

Other massage therapists are the ones liking, commenting, or following.
If your engagement is coming from colleagues instead of clients, your content might be speaking more to people who do what you do, not the ones who need what you offer.
You talk more about techniques than results.
Clients don’t care whether you used myofascial release or trigger point work. They care that their shoulders don’t ache at their desk anymore, or that they finally slept through the night.
You assume people already “get” why massage matters.
We live and breathe this stuff every day... but the average client doesn’t. If you’re skipping the why, they might scroll right past without realizing your post is even relevant to them.

Here’s the good news: this is an easy fix once you see it. And once you shift how you’re communicating, your content starts attracting the people you actually want to work with - the ones who end up on your table. 🙌

See the difference? 👇

❌ The “talking to therapists” version:

“Deep tissue massage helps break up adhesions and increase blood flow to the musculature, restoring proper range of motion.”

✅ The “talking to clients” version:

“If you’re waking up stiff and sore every morning, it’s your body’s way of asking for help. Deep tissue massage can release that tension so you can move more freely and feel like yourself again.”

That’s exactly why I created Bodywork Media. Everything (from captions to email templates) is written with clients in mind, so you’re not wasting time posting into the void.

If that sounds like a breath of fresh air, check it out here 👉 Bodywork Media Membership

Free Template & Post Prompt This Week:

Edit in Canva

Embrace the cozy vibes of autumn with a rejuvenating massage! 🍂🍁 Let the warmth of the season melt away your stress and bring tranquility to your mind and body. Treat yourself to a moment of relaxation amidst the falling leaves. 🌟

#AutumnMood #MassageTherapy #SelfCare #Relaxation

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Cheers,

Cindy Slack | Massage Marketing Membership
she/her
Helping massage therapists market smarter, not harder ✨
26+ yrs LMT | Cofounder @BodyworkBuddy 💆🏻‍♀️
Done-for-you social & email 💌

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