A quick checklist to make your posts sound more you


Hi Reader,

Ever scroll past your own post and think… “this doesn’t even sound like me?” 😅

Here’s a quick CHECKLIST for customizing your massage posts so they actually sound like you without spending all day editing:

  • Swap in your own details.
    Add something small and personal (i.e. “I’m a sucker for hot stones this time of year”)... it makes a world of difference.
  • Tweak the tone.
    If you’re naturally funny, lean into it. If you’re more calm and nurturing, soften the wording. Clients are drawn to your energy.
  • Add a local touch.
    Mention your city or a seasonal tie-in (“Battle Creek folks, the fall chill is real this week!”). It helps clients picture you in their world.
  • Include a clear next step.
    Tell them exactly what to do next:
    “Book your session,” “DM me your favorite fall ritual,” or “Save this for later.”
  • Keep it simple.
    You don’t need to rewrite the whole thing, even a few tweaks make the post feel authentic and human.

Inside my Bodywork Media membership, I give you ready-to-post massage content and a simple remix guide like this every week so you can make each post sound like you wrote it yourself (without starting from scratch).


Free Template This Week

A haunted house but it’s just your low back after sitting all day 👻
Cue the creaking noises every time you stand up…

Want posts like these automatically loaded into your social scheduler every month? Join us!

Cheers,


Cindy Slack | Massage Marketing Membership
she/her
Helping massage therapists market smarter, not harder ✨
26+ yrs LMT | Cofounder @BodyworkBuddy 💆🏻‍♀️
Done-for-you social & email 💌

Follow me on Instagram for stress-free marketing tips!
@Massage_marketing_done_for_you