Bodywork Media

Hi Reader, Last week I ran a stories poll on Instagram asking: What’s are you most scared about with posting on social? 👻 The top answer by far? Being on camera. 🫣 If that’s you, you’re not weird, late, or “bad at marketing.” We're massage therapists, not talk-show hosts. (And hey - we rub naked people for a living, which I think is fair to say a LOT of people would be scared to do!) But good news: you can build a steady, rebooking-friendly presence without turning your front camera into a...

Hi Reader, How's your October going? We're about to hit peak season for Fall leaves here in Michigan, and it's really getting gorgeous. You know that exact moment when summer’s green turns into those fiery oranges and reds? It happens quietly at first...one leaf, one branch... and then suddenly, everything looks completely different. And I always think of this clip from Jim Gaffigan whenever I catch myself ooh-ing and aah-ing over the leaves 😆 Anywaaaay.... Growth in business can be the same...

Hi Reader, Ever scroll past your own post and think… “this doesn’t even sound like me?” 😅 Here’s a quick CHECKLIST for customizing your massage posts so they actually sound like you without spending all day editing: Swap in your own details. Add something small and personal (i.e. “I’m a sucker for hot stones this time of year”)... it makes a world of difference. Tweak the tone. If you’re naturally funny, lean into it. If you’re more calm and nurturing, soften the wording. Clients are drawn to...

Hey Reader, Let me ask you something: Are you actually posting for potential clients… or are you accidentally posting for other massage therapists? It’s a common mistake, and honestly, most therapists don’t even realize they’re doing it. But if your posts aren’t leading to bookings, this might be why. Here are 3 signs you might be talking to the wrong audience online: Other massage therapists are the ones liking, commenting, or following. If your engagement is coming from colleagues instead...

Hey Reader, I went to a Mustard Plug concert over the weekend (they’re a ska band that’s been playing since the 90's), and it was a blast. Brass horns, nonstop dancing, and a room full of fans singing every word. But here’s what was interesting: it was an all ages show… and there were kids there - kids who weren’t even born when this band started. 👶🧓 Think about that. They’ve been around so long, been so consistent, and built so much trust that not only are their original fans still showing...

Hi Reader, Last week, a massage client told me she used a massage gun on the front of her neck. 🫣 She said it felt amazing… but then she Googled it and found warnings about vessel injury and stroke risk. Cue panic. 😱 Two takeaways: Client safety: We know the front/side of the neck isn’t a place for percussion devices. Vital structures (carotid/vertebral arteries, carotid sinus, nerves) live there. Even if issues are rare, it’s a hard “no” for DIY. But our clients don't know that. Marketing...

Hi Reader, Did you know this Tuesday is National Play-Doh Day? (And Wednesday is National Scrape Play-Doh Out of the Carpet Day.) 🤭 Here’s the thing about Play-Doh: Leave it out too long → it turns into a rock-hard lump. Mix all the colors → you get that classic brown “sad blob.” Forget about it under the couch → congrats, you now own modern art. I can remember getting brand new Play-Doh as a kid...all of the colors perfect and separate, that distinctive scent...! I can smell it now 😆 But it...

Hi Reader, I listened to this podcast episode the other day, and thought it was worth a share. Did you know a career in massage has the 4th leading suicide rate among professions?! Episode Insights & What It Means for Us A Silent Struggle in Our FieldCore issues of isolation, emotional exhaustion, and the guilt therapists commonly feel when devotion to their work isn't enough to sustain them were central to the conversation. Being a Healer Is Hard... For RealThe episode shed light on how the...

Hey Reader, So, I'm all for using tools to help make our massage biz run smoother... especially the mundane tasks that don't set our souls on fire. But everything on social media is starting to look like carbon copies because everyone is using Chat GPT, have you noticed this? I think Chat GPT can be a wonderful resource for ideas and inspiration, but if we all just copy & paste the first generic response it spits out? We start to sound the same i.e. like a robot. And if you've used it more...