Your Massage Biz ≠ a Big Box Store

What Makes You Stand Out?

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Hey Reader,

I was lucky enough to already have my clientele built before any massage chains came to my town. Though when I was just starting out, I would have loved to had the option to work as an employee at a chain (at least in the short term). There was nowhere to be employed, and I wasn't really equipped to be self-employed. But I digress.... 🙃

Anywaaaay, when a chain did finally pop up in my town, I remember one of my clients telling me that her husband was excited about the rock-bottom rate for a massage. She told him that he could go ahead, but she would be continuing to come to me because "that was Walmart, and she shopped at Macy's". 🤣 🥰
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I couldn't have said it better myself! It was a relief to know that my clients knew the value of my service, and a steep discount wasn't going to be enough to lure them to a chain.
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When was the last time you reminded your audience why you're not just a luxury, but a better choice than the generic chain spa down the road?

This week, I want you to lean into what makes your massage business different.
Not bigger.
Not fancier.
Just more you.
​*While of course staying professional, client-centered, and trust-building (not bashing the competition).

Because when people know what you stand for, they stop scheduling based on price and start booking for value.

Here’s a simple post prompt to help:
👉 “Why I started my massage practice” or
👉 “The kind of care I give that a franchise never could”

Free Template This Week:

Caption:
​Solo Massage Therapist vs. Chain Spa: Here’s the difference ⬇️
You’re not just a name on a schedule here. When you work with an independent therapist, you get:
• Consistent care from someone who knows your body​
• Custom treatment plans, not cookie-cutter protocols
• The freedom to talk, rest, or be silent. It’s your session
• No upselling. No add-ons. Just focused, skilled bodywork
• A therapist who remembers where you hold tension... and how to help it let go

💬 Ever had a “meh” experience at a chain? You’re not alone. Drop a 😬 if you know the feeling!

subscribe to the newsletter to get this template (and more).

Want posts like these automatically loaded into your social calendars each month? Join us!​
​*We never post anything without your permission. All posts can be approved, declined, or edited to be in your own voice & branding. Make your social media sound & feel like you without spending hours creating from scratch!

Did you get my Free Bio Glow-Up Guide I sent last week? If you implemented some of the ideas into your online profile, I'd love to see your glow-up!
​Slide into my DMs and let me know!​

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Cheers,

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Cindy Slack | Massage Marketing Membership
she/her
Helping massage therapists market smarter, not harder ✨
26+ yrs LMT | Cofounder @BodyworkBuddy 💆🏻‍♀️
Done-for-you social & email 💌

Follow me on Instagram for stress-free marketing tips!
​@Massage_marketing_done_for_you​

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