When the internet gods say “nope” 🙃

Hey Reader,

So yesterday… Bodywork Buddy (my other biz - online scheduling and practice management for MTs) decided to take an unplanned nap for 2 hours. Like, full-on lights out. No bookings. No logins. No calendar or client file access. (And the reason you're getting this email today instead of the usual Monday...)
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Here’s what hit me while I was scrambling to get it back online: Sometimes your business will have an oopsie, and that’s when your people skills matter most.
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Clients will forgive tech issues, slow replies, or a mix-up… …if you’ve built trust and connection before something breaks.

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For your massage biz, that means:

• Check in with your clients when you don’t need anything from them.
• Share your personality, not just promos.
• Make sure your people know you actually like them.

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Because when you’re more than “just a service provider,” a hiccup becomes a funny story, not a lost client.

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Lesson of the day:

Your vibe is your Wi-Fi...​
Keep it strong, so the relationship stays connected even when the tech doesn’t.
Because (as one of my Bodywork Buddies pointed out yesterday) "shit happens". 💩

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I'll just be over here trying to get my blood pressure back down 😅

Free Template & Content Prompt This Week:

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Summer is fun… until your muscles send you the bill. 😅

Whether it’s from long car rides, endless yard work, kids’ sports, or a little too much lounging, your body keeps score.

Here’s what I’m seeing a lot of in the studio lately:

• Tight neck + shoulders from travel & screen time
• Low back tension from yard work or sports
• Sore calves + feet from all-day activity

If your body’s been dropping hints, now’s the perfect time for a tune-up before the busy fall season kicks in.

Drop an emoji in the comments that sums up how your body feels right now, and I’ll share my #1 tip for it.

#MassageTherapy #EndOfSummerSelfCare #BodyTuneUp #MassageForRecovery

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Cheers,

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Cindy Slack | Massage Marketing Membership
she/her
Helping massage therapists market smarter, not harder ✨
26+ yrs LMT | Cofounder @BodyworkBuddy 💆🏻‍♀️
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​@Massage_marketing_done_for_you​

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