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Hey Reader,
I went to a Mustard Plug concert over the weekend (they’re a ska band that’s been playing since the 90's), and it was a blast. Brass horns, nonstop dancing, and a room full of fans singing every word.
But here’s what was interesting: it was an all ages show… and there were kids there - kids who weren’t even born when this band started. 👶🧓
Think about that. They’ve been around so long, been so consistent, and built so much trust that not only are their original fans still showing up...they’re now bringing their kids. Entire families were there, dancing together.
And that’s when it hit me: this is exactly how good marketing works.
- Consistency builds legacy.
Mustard Plug never stopped showing up. Even when ska wasn’t “cool” anymore, they kept touring, kept making music, and stayed visible.
Marketing tip:
Even if engagement dips or your posts don’t “go viral,” consistency is what builds a recognizable brand people remember.
- Familiarity builds loyalty.
The band didn’t reinvent themselves every six months. They stayed true to what they do, and that’s why fans keep coming back.
Marketing tip:
You don’t need brand-new ideas every week. A clear, repeated message is what sticks with people.
- Trust multiplies over time.
They built so much loyalty that fans didn’t just return...they brought the next generation with them.
Marketing tip:
When you show up consistently, you’re not just building clients. You’re building relationships, and relationships lead to referrals and repeat bookings.
That’s exactly why I built my membership: to make it easier for you to show up again and again without burning out. Because when you do? You build more than a client list. You build a community that lasts.
I hand you the setlist. You just have to press play.
Check it out here: Bodywork Media.
Free Template This Week:
When you skip your massage, those knots don’t disappear… they come back to haunt you. 👻
Regular bodywork helps keep tension from creeping back in - so you can move, sleep, and feel your best all season long.
Don’t let stress linger like a ghost, schedule your session today!
Cheers,
Cindy Slack | Massage Marketing Membership
she/her
Helping massage therapists market smarter, not harder ✨
26+ yrs LMT | Cofounder @BodyworkBuddy 💆🏻♀️
Done-for-you social & email 💌
Follow me on Instagram for stress-free marketing tips!
@Massage_marketing_done_for_you
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