Want your content to feel homemade…without starting from flour?

Hi Reader,

Will it sound like you? Let’s find out.

I get it! The idea of using premade content can feel… impersonal.

You want to show up consistently online, but you don’t want to sound like a robot or like every other massage therapist out there. (Totally fair.)

Here’s the thing: You don’t have to choose between sounding like yourself and getting help with your marketing.

Think of my premade posts like a cupcake mix. You still get to choose your frosting, sprinkles, and how you want to decorate them...but the base is already done for you.​
That way, you're not stuck measuring flour at midnight just to show up consistently online. 😉

That’s exactly what the Bodywork Media was built for: To give you premade content that’s easy to personalize, quick to tweak, and still sounds like you.

But if you’re still not sure if it’s the right fit?

💬 Send me a quick reply with your Instagram handle or website, and I’ll give you honest, no-pressure feedback on how the membership could help you show up more consistently (without selling out your voice).

No hard sell. Just clarity.

Free Template This Week

Scheduling myself a massage today… because if I had been born to

day, it would’ve

been my birthday. 🎂🎉 And honestly? That’s reason enough.

#MassageMath #AlmostBirthdayEnergy #SelfCareLoophole

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This post is great because:

✅ 1. Relatable Humor

It plays on a silly, universal idea: finding any excuse to treat yourself. Even though it’s clearly absurd (“if I had been born today…”), it taps into the playful logic we all use to justify self-care. That makes people smile, and smiles build connection.

✅ 2. Engaging and Scroll-Stopping

It’s unexpected. People will pause mid-scroll and think, “Wait, what? That makes no sense… ohhh I get it!” That little cognitive moment = more attention on your post, which is gold for the algorithm.

✅ 3. Promotes Self-Care Without Preaching

Rather than saying “You deserve a massage” (which people tune out), it shows someone booking a massage for a silly but endearing reason. It’s a fun reminder to prioritize wellness, especially for those who keep putting it off.

✅ 4. Invites Engagement

People might comment:

• “LOL I’m totally stealing this excuse.”
• “Now I want a massage too.”
• “I schedule mine on the 12th of every month for that exact reason 😂”

That kind of interaction boosts visibility and community feel.

✅ 5. Easily Ties Into Booking or Rebooking

In your feed, this kind of post:

• Builds personality,
• Soft-sells massage in a non-pushy way,
• Keeps your services top of mind,
• Could even link to your booking page or mention open spots in the comments or post.

Want posts like these automatically loaded into your social calendar every month? Join us!​

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Cheers,

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Cindy Slack | Massage Marketing Membership
she/her
Helping massage therapists market smarter, not harder ✨
26+ yrs LMT | Cofounder @BodyworkBuddy 💆🏻‍♀️
Done-for-you social & email 💌

Follow me on Instagram for stress-free marketing tips!
​@Massage_marketing_done_for_you​

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