Summer slowdown? Here’s how to stay visible 🌞


Hey Reader,

Summer is here - and for a lot of massage therapists, that can mean slower schedules, last-minute cancellations, and clients who disappear for summer vacations.

But here’s the thing:

Even if people aren’t booking as much, they’re still scrolling.

That makes this the perfect time to keep showing up strategically on social media and in your clients’ inboxes, so when they’re ready to book again, you’re the first person they think of.

Here are 3 quick content ideas you can post this week to stay top of mind:

  1. Summer self-care tip:
    Share a simple way your clients can take care of their body between sessions.
  2. Behind the scenes:
    Snap a quick pic of your treatment room, tools, or playlist. Show what makes your space special.
  3. Book now reminder:
    Gently nudge folks to grab their spot before your schedule fills up post-holiday.

Even one post helps you stay visible.


Free Template & Post Prompt This Week:


"No Massage if You're Sunburned!" PSA

Post Caption:
💡 Friendly reminder: Massage and sunburns don’t mix.
Take care of your skin this summer! Sunscreen = longer, better massage sessions for you.
Your therapist (and your skin) will thank you.


If content creation feels like a chore in the summer haze, remember:
My membership gives you ready-to-go posts, templates, and emails, so you never have to wonder what to say.

You don’t need to go viral. You just need to stay consistent.

Come see what’s inside the membership

Cheers,


Cindy Slack | Massage Marketing Membership
she/her
Helping massage therapists market smarter, not harder ✨
26+ yrs LMT | Cofounder @BodyworkBuddy 💆🏻‍♀️
Done-for-you social & email 💌

Follow me on Instagram for stress-free marketing tips!
@Massage_marketing_done_for_you