Fun to play with, not to eat


Hi Reader,

Did you know this Tuesday is National Play-Doh Day? (And Wednesday is National Scrape Play-Doh Out of the Carpet Day.) 🤭

Here’s the thing about Play-Doh:

  • Leave it out too long → it turns into a rock-hard lump.
  • Mix all the colors → you get that classic brown “sad blob.”
  • Forget about it under the couch → congrats, you now own modern art.

I can remember getting brand new Play-Doh as a kid...all of the colors perfect and separate, that distinctive scent...! I can smell it now 😆

But it didn't take long before my attempt at a masterpiece was just an unrecognizable blob and I forgot what I was even trying to create.... oh right, I was just making a snake. Nailed it.

Now tell me that doesn’t sound exactly like a lot of massage marketing...

Too many random ideas smushed together. Posts that got left “sitting” too long. And suddenly, instead of colorful + creative, it’s just… bleh.

Here’s your reminder for today:

👉 Don’t overcomplicate it.
👉 Share one simple idea (not ten mashed together).
👉 And for the love of fascia, don’t let your marketing dry out completely.

So happy National Play-Doh Day to us. May your content be colorful, fresh, and not stuck to the carpet where you step on it barefoot.


Free Template This Week:

Let's lean into the PSL season with this fun carousel that compares the tasty treat to massage:

So yeah, massage is basically the PSL of wellness (except it doesn’t leave you with a sugar crash.)
When’s the last time you booked your fall ritual? 🍁

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Joining the membership...? It's like getting the Play-Doh Fun Factory for your marketing. No more blobs, just consistent, done-for-you content that actually looks good.

Don't take my word for it - see what new member Sara has to say about the Play-Doh Fun Factor.... er I mean, the Bodywork Media membership ➠➠➠➠➠➠➠➠➠➠➠➠➠➠➠➠➠➠➠➠➠

Cheers,


Cindy Slack | Massage Marketing Membership
she/her
Helping massage therapists market smarter, not harder ✨
26+ yrs LMT | Cofounder @BodyworkBuddy 💆🏻‍♀️
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