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Hey Reader,
Let’s talk about something every solo massage therapist deals with at some point when it comes to keeping up with an online presence:
Blank screen.
Zero ideas.
Total post idea brain fog.
If you’ve ever stared at your social media or email dashboard thinking “What the heck do I even post?”, you’re not alone.
Here’s a quick 5-minute prompt that works every time:
Think of ONE client you saw recently.
Now ask yourself:
- What was their goal for the session?
- What did you help them with?
- What did you wish more people knew about that issue?
Boom! Instant content ideas.
I did this with a client I worked with on Friday. He had shoulder reconstruction surgery about a year and a half ago, is still working toward full recovery, doing PT, and frustrated to not be able to play ball with his grandson without having pain for weeks afterward.
We did a LOT of massage cupping and talked about how cupping works, and about the different muscles that are involved in the shoulder.
We used a small towel rolled up as a bolster for under his shoulder while prone, and applied Deep Blue Rub after the work we did.
I can turn that into:
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Educational Post (Carousel or Caption):
Topic: “Massage Cupping for Post-Surgery Shoulder Recovery”
Break it down like:
- Slide 1: “Can massage help after shoulder surgery?”
- Slide 2: “Short answer: Yes! Especially with cupping.”
- Slide 3: Benefits of cupping (blood flow, myofascial release, etc.)
- Slide 4: Reminder that it’s not a quick fix, but part of a long-term plan
- Slide 5: “Massage doesn’t replace PT... it supports it.”
- Client Story/Testimonial Style Post (with permission or anonymized):
Caption Idea:
"Last week, I worked with a client recovering from shoulder surgery who just wants to play ball with his grandson without pain. Together, we used cupping to target the deeper structures around the joint, and had a breakthrough moment when he realized he could move with less tightness and had greater range of motion."
Include an uplifting note like: Progress doesn’t always feel dramatic, even small wins matter. 💪
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Behind-the-scenes setup: Shoulder Support Edition
🎥 Show:
- Rolling the towel bolster
- Where it’s placed (no client needed)
- Maybe holding up the Deep Blue Rub with overlay text: “This little combo? A game-changer for shoulder support while face-down during your massage."
- Voiceover or on-screen text:
"Supporting the shoulder while prone can make all the difference, especially post-surgery. Here’s one simple setup I use with clients to reduce strain."
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Email Newsletter:
Subject: “Helping Shoulders Heal One Cup at a Time”
Body: Tell the (anonymized) story, normalize post-surgical frustration, and explain how you approach care:
- Collaboration with PT
- Use of tools like cupping and topical rubs
- Small positional tweaks that create big comfort
- End with:"If you’re working through an old injury or surgery and want support that meets you where you’re at, I’m here for you."
- Educational Tip Post
Graphic Text: “Why I Use a Bolster Under the Shoulder in Massage”
Caption: "A rolled towel under the shoulder while lying face down can reduce compression and tension for clients recovering from shoulder injuries or surgeries. It’s one of those small adjustments that makes a huge difference."
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Repurpose + Rotate
- Story poll: “Ever had shoulder surgery or injury?” → lead into education
- Quote-style post: “My goal is to help people move without fear of pain.”
- Tips post: “3 ways massage supports shoulder rehab”
Free Template and Post Prompt This Week
subscribe to the newsletter to get this template (and more).
Caption:
Movement shouldn’t come with hesitation, tightness, or that constant flinch of “Is this going to hurt?”
Whether you’re recovering from surgery, dealing with an old injury, or just tired of feeling stiff and limited, my work is focused on helping you move with more ease and confidence.
Massage is more than relaxation. It’s part of a long-term plan to help your body trust itself again.
You deserve to move without fear. 💪💆♀️
#MassageTherapist #MassageForPainRelief #ShoulderRecovery #MassageHeals #MovementMatters #MassageMarketing #MassageTherapistLife
And if you want more plug-and-play ideas, templates, and done-for-you content?
👉 That’s what my membership is built for.
Check it out here
You don’t have to do it all from scratch.
Keep going! Your future clients are watching.
Cheers,
Cindy Slack | Massage Marketing Membership
she/her
Helping massage therapists market smarter, not harder ✨
26+ yrs LMT | Cofounder @BodyworkBuddy 💆🏻♀️
Done-for-you social & email 💌
Follow me on Instagram for stress-free marketing tips!
@Massage_marketing_done_for_you
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