Are your clients Googling this after the fact? 😬

Hi Reader,

Last week, a massage client told me she used a massage gun on the front of her neck. 🫣 She said it felt amazing… but then she Googled it and found warnings about vessel injury and stroke risk. Cue panic. 😱

Two takeaways:

1. Client safety: We know the front/side of the neck isn’t a place for percussion devices. Vital structures (carotid/vertebral arteries, carotid sinus, nerves) live there. Even if issues are rare, it’s a hard “no” for DIY. But our clients don't know that.
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2. Marketing lesson: Your clients are already experimenting...and then Googling. If you post clear “Do this / Don’t do this” guidance first, you become the trusted voice before the scary search results.

To make that easy, here’s a copy-paste client email/IG caption you can send today:

CLIENT PSA (copy/paste)

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Subject: A quick PSA about massage guns + your neck

Hey [Client’s First Name],

If you love your massage gun, here’s a safety tip: don’t use it on the front or side of your neck. There are delicate blood vessels and nerves there, and aggressive pressure or percussion can be risky. Save the massage gun for larger muscle groups - think shoulders (upper traps), glutes, quads, calves...and keep it on low settings, short durations, and never on bony spots or over injuries.

If your neck is cranky, better options: gentle heat, breath work, posture breaks, and hands-on care from a pro (hi 👋). If you’re unsure, reply and I’ll point you in a safe direction.

Take care of that neck,

[Your Name]
[Booking link]

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Cheers,

P.S. Inside my Bodywork Media membership, I give you ready-to-send client emails like this every month (plus matching posts) so you’re the trusted guide before Google is. If you want the done-for-you version on tap, here’s the info: Bodywork Media membership​

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Cindy Slack | Massage Marketing Membership
she/her
Helping massage therapists market smarter, not harder ✨
26+ yrs LMT | Cofounder @BodyworkBuddy 💆🏻‍♀️
Done-for-you social & email 💌

Follow me on Instagram for stress-free marketing tips!
​@Massage_marketing_done_for_you​

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