Afraid you'll sound like a robot?

Hey Reader,

There’s a lot of talk about automation and AI making life easier, and it can be a super helpful... especially for us independent MTs who are doing everything from toilets to taxes.

But if you’ve ever worried,

Here are 3 ways to make plug-and-play content sound more like you (without spending hours rewriting everything):

1. Tweak to the way you normally talk

Take a quick pass through the caption and swap in words or phrases you would actually say to a client. Would you say “bodywork” or “massage”? “Clients” or “my people”? “Self-care” or “pain relief”?
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Something I realized I say a lot is something along the lines of "that shoulder is not happy...". I hadn't even thought about it being unique to me until a client came in using that exact language - in the context of "Cindy would say my shoulder is not happy!" 🤪

Plug in words and phrases IRL, those small shifts go a long way in making it sound natural.

2. Add a short personal note

Even just one sentence at the top or bottom like,

3. Match it to your routine

If the OP mentions booking a massage every 4 weeks but you typically recommend 2 weeks, tweak it. Or if the example is about shoulder tension but your clients mostly deal with low back pain, swap it out.

Make the content match the work you actually do. It’ll feel truer to your voice and resonate more with your clients.

The goal isn’t to rewrite everything, just to give it a little you-ness. It doesn’t have to be fancy, just real. Try reading it out loud, does it feel like something you'd actually say?

Free Template This Week:

Here's a perfect example where you can tweak this to fit your work and voice more! You can switch out the text and/or put your own pic in the background.

Some inspo:

1. Lymphatic drainage with a side of inflammation relief
2. Swedish massage with a side of hot stones
3. Full-body relaxation with a side of herbal compress
4. Energy work with a side of chakra balancing
5. Reflexology with a splash of essential oils
6. Massage with a side of “I might snore”
7. Hot stones with a side of zero responsibilities
8. Sports massage with a side of weekend warrior recovery
9. Massage with a side of nervous system reset

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Keep your tone, stay visible, and still show up consistently...even when life is hectic.

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Cheers,

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Cindy Slack | Massage Marketing Membership
she/her
Helping massage therapists market smarter, not harder ✨
26+ yrs LMT | Cofounder @BodyworkBuddy 💆🏻‍♀️
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​@Massage_marketing_done_for_you​

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